Since you announced a brand brand brand brand brand brand new Ultra-Thin speakers upon Monday, weve been conference utterly a bit of hum from dealers who cant wait for to intend their safekeeping upon them.
While youre waiting for your brand brand brand brand brand brand new speakers to arrive, suffer a array of brief interviews which Ill be presenting over a next couple of days.
Todays offering: Ethan Kaplan, Marketing Director talks most how as good as because were pulling forward with two brand brand brand brand brand brand new creation lines as good as a dependent ad campaigns.
Pre-Launch Ad for a HzUT-XA
So, because a brand brand brand brand brand brand new creation lines?
Weve witnessed so most success with a existing ultra-thin speakers you do, as good as weve as good as seen growing demand for ultra-thin products in general. These brand brand brand brand brand brand new products module hopefully assistance us to capture modify some-more of which expanding market for ultra-thin frequence solutions.
It additionally gave us a opportunity to reorganise as good as refine a pattern as good as manufacturing processes as good as source some brand brand brand brand brand brand new components to produce modify improved high-fidelity ultra-thin speakers which sound a metropolis line.
Additionally, as you proceed brand brand brand brand brand brand new design-friendly markets you longed for to be means to offer a flooded apartment of ultra-thin speakers from entry turn to reference grade, so grouping can have a choice trimming from a intensely tiny 212-UT to a ease very small, though indeed high-fidelity, HzUT-XA.
Who have been you starting after with a HzUT as good as HzUT-XA?
People choose ultra-thin TVs when a altogether cultured of a room is intensely important, when they dont want a ECF or LCD which has to be mounted with 6 inches of depth from a wall. They want their TV to sound in with a room as good as whatever art they have upon a walls, as good as so on.
The brand brand brand brand brand brand new ultra-thin TVs move sleek party to high-design spaces, as good as a brand brand brand brand brand brand new metropolis ultra-thin speakers ideally complement thatyou dont have to have large speakers upon stands to intend a large picturesque sound. That said, every of a dealers module ultimately be a ones who have or break these products, as good as based upon a successes of a 212, a brand brand brand brand brand brand new models should interpret unequivocally good to a entire play base.
What most a brand brand brand brand brand brand new ad campaigns?
For a brand brand brand brand brand brand new ad campaign, you didnt want to have it most speakers or grouping or objects or performance. We longed for to have it most a singular question: What if sound as good as space became one? Its category of a culmination of a concept of Living Space Theater, which incorporates high-fidelity frequence in to every kinds of rooms.
As a law shop, there have been numerous ways to confederate which frequence in to high-design rooms, from law grills to law paint to law measure as good as form factors. And ultimately it begs a large subject of a dealers, how do you want to soak up electronics in to a lifestyles of your clients?
Coming tomorrow: Rob Waissi, Senior Industrial Designer
-TC
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